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SEO Demystified - Get your site found in search results!
Introduction
Welcome
What we'll cover
Resources
The Fundamentals of SEO
What is SEO?
Search Engines
What is Local SEO?
SEO is like the London Tube Map
Mobile First
Who do you think you are?
Know Your Why
What do you want to be known for?
Keywords
What are Keywords?
Planning your Keywords
Keyword Placement
How to structure your site
The "Everything" Page
Dedicated "Pillar" Pages
Using "Cluster" Pages
Content Creation for SEO
Intent
Be Obvious
Writing for Humans
Tags and Categories
Call to Action (CTA)
Structure of Content
Proof Reading is vital
How to Write for SEO
On-Page SEO
What Technical SEO Really Means
Page Titles and URLS
Headings and Ordering
Optimising Your Content
Linking Strategy
Smart Links (Anchor Text)
Overview of Images
Compressing Your Image
How To Name Your Images
Image ALT Tags
Images for Local Search
SEO Metadata
301's & 404's
Off-Page SEO
Backlinks
Guest Blogs
Business Listings
Content Marketing for SEO
Content Marketing
Blogging and Articles
Social Media
Newsletters
Imagery
Professional Email
The Google Triangle
The Tools you Need
Google My Business
Google Analytics
Google Search Console
Bring it all together!
What an SEO technically optimised page looks like
Consistency is Key
What happens if?
Thanks
I mean it, Thank You!
Planning your Keywords
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