What is Search Engine Optimisation? 

Moz’ definition, one of the largest SEO tools in the world, puts it like this: SEO is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Simply put - SEO is a strategy that works to enhance your website’s ability to be found by users. 

And this last section is important, the ability to be found by users, because Google, and other search engines, are not concerned with putting your website in front of their users. They’re interested in giving their users the most up-to-date, relevant, factual, and transparent websites that meet their search enquiries. 

So how do you prove to Google that you’re worthy of being presented to their users? Well, that’s what we’re about to learn.

Stick to this course, and you’ll be chosen by Google to be placed in front of their users, and in turn how to increase your website traffic.