Search Engine Optimisation has a bit of a reputation for being a dark art in the marketing world.

Marketers don’t fully understand the technical aspects, and the technical people don’t really understand the marketing aspects. But by the end of this course, you’ll understand everything from the fundamentals to keywords to content creation to backlinks.

We have 12 modules starting with this introduction module.

In the Fundamentals of SEO, we’ll discuss the foundational understanding of SEO.
In Who Do You Think You Are?, we’ll discuss knowing your why, and what you want to be known for. 

In Keywords, we’ll discuss knowing your keywords, the strategy, and where to place them.

In How To Structure Your Site, we’ll discuss the cluster and pillar method, along with the magical everything page.

In Content Creation for SEO, we’ll discuss the EAT method, content for content’s sake, writing for SEO, and so much more.

In On-Page SEO, we’ll talk about all the ways you’ll need to technically optimise your website from headings to images to links. \

In Off-Page SEO, we’ll discuss backlinks, guest blogs, and business listings.

In Content Marketing for SEO, we’ll discuss just how important content is for an SEO strategy.

In The Google Triangle, we’ll discuss the trifecta - Google My Business, Google Search Console, and Google Analytics.

Lastly, we’ll bring it all together to review what an optimised site looks like.

Are you ready to get  ranking on Google?
Let’s get started!