Keyword research is the process of finding and analysing words and phrases that people are using to search for information online. These words and phrases, known as keywords, are used to optimise websites and online content so that they can be found by search engines like Google.

Why is keyword research important?

• It helps you understand the language and terminology that your target audience is using to find information online.
• It helps you identify the most popular and relevant keywords to target in your content and marketing efforts.
• It helps you optimise your website and content for search engines, which can lead to higher search engine rankings and more organic traffic to your website.